Why is a multiplex an important cog in a shopping mall’s wheel?

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  • Post last modified:October 22, 2021

Shopping malls bring together retail and entertainment under one roof. A high-street shopping mall in Ghaziabad or any other location across the length and breadth of the country ensures that people who visit these commercial spaces don’t only leave them with shopping bags in hand but a whole lot of entertainment and excitement in their heart as well. Having a multiplex in a high-street commercial project in Ghaziabad or any other city is now considered one of the keys to long-term success. Multiplexes are footfall generators that give other stores in the mall to make the most of this opportunity. People who come to a mall to watch a movie usually end up shopping for more than a few things before they decide to return home.

Multiplexes and shopping malls are a perfect match. They redefine shopping with the addition of leisure and entertainment. If a shopping mall has enough to provide a mix of fashion, films, fun, and food, the likelihood of it becoming popular with consumers increase considerably.

Shopping mall developers like the people behind Himalaya CenterCenter, a shopping mall in Raj Nagar Extension, have understood a very important fact – the young customers need a lot more than retail stores to keep returning. Having several option to buy basic products and services doesn’t cut it anymore. They need more options to shop for lifestyle products and spend on entertainment and fun. If you ask young people what they do on weekends or free time, most of them would likely come up with the same answer – eating out, travelling, watching movies in multiplexes, lounging and shopping. A shopping mall caters to most of these needs. This is why we see so many shopping malls been built all over the country, especially in Delhi NCR and other metro locations.

Shopping malls that have multiplexes are found to generate as much as 40-50 percent more traffic than malls that only have retail stores. It is very important to find the ideal mix of entertainment and shopping for a mall to be successful. If a mall doesn’t have elements that can drive consistent traffic, then what’s the point of a shopping mall in the first place? This is the reason shopping malls today allow multiplexes to occupy the topmost floors in their building. The layout of a shopping mall is designed keeping the footfall in the mind. So multiplexes are always on the top floor, making the visitors experience almost every other facility, including food, retail, and more before they reach the movie hall. Multiplexes have completely changed the way that traditional shopping centersused to operate. And it is safe to say that multiplexes have contributed immensely to the retail boom in the country. Himalaya City Center has a 9-screen multiplex that can act as a crowd-puller. So, if you choose to buy a commercial shop in Raj Nagar Extension, you should select this high-street retail project in Raj Nagar Extension to improve your chances of succeeding.